I've been buying Rollaway Bad Dreams for 3 years. It's a staple part of our bedtime routine. My daughter comes up with a word, either something she is looking forward to the next day, or an emotion, or even just the cats name. She rolls that word on her wrists and off she goes to sleep. She's 8 now and still loves the routine, takes it with her to sleepovers and camp. She's never had a bad dream since we started using the roller. In 3 years I've bought around 7 rollers so they last for ages.